14,600
People who visited the website
90 days to September 2026
A brand from scratch: when LUX opened, the room was ready and nothing else was — no logo, no website, no way to be found.
Visit the site →What we did
Logo designBrand guidelinesWebsite designWebsite buildWebsite copywritingInstagram content creationWebsite hosting and careOngoing website updates
The brief
LUX opened with no logo, no website and no online presence at all. They needed a name and look people would recognise, a site that evokes the luxurious premium feel of LUX combined with Turkish authenticity, and a way for guests to read the menu, reserve a table or order for collection through the website or by phone. Behind the scenes the team also needed one place to run service from, instead of paper and separate apps.
What we built
On a phone
The same site on a phone, where most guests actually find it.
We succeeded
The numbers
A measured look at what happened after launch.
54,600
Pages read on the site
90 days to September 2026
3.75
Pages read per visit
90 days to September 2026
1m 56s
Average time spent on the site
90 days to September 2026
80,000
Instagram views in the first month, with nothing spent on ads
First month after launch, 2026
900+
Instagram followers gained
Within two months of launch, 2026
Explore the results
A website people explored
Visitors moved beyond the first screen, generating nearly four page views for every visit.
90 days to September 2026
Visitors per week · 14 Jun – 12 Sep 2026
Week by week over the last 90 days, showing how many people came to the site and how steady that traffic has been.
Weekly visitors13-week average · 1,124
Figures shared by the client and used with their permission.
What's next
We host the site and look after it monthly, updating the menu and photographs as the kitchen changes them. Next comes TikTok, then Facebook, then paid advertising built around local awareness and reservations.
← All projects
4 projects designed and built by Misevaro.
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